Digital Marketing Tools, in this technology-driven world, is essential to the development and growth of any business possible. If your business or brand does not exist online, you are pretty much invisible to the whole wide world. Thus, to grow your business, you must utilize the various marketing tools that the digital world offers.
The various online marketing tools are available across the internet for free or for different subscription offers. Where there are tools that form the very foundations of marketing and are essential for growth, there are other digital marketing tools that are important for overall development. These marketing tools are specialized and take your marketing strategy to a whole new level.
The Importance Of Digital Marketing Tools
Marketing Tools help accomplish your goals - be it financial or market acquisition - through an improved digital marketing strategy. There is an abundance of businesses and brands that are in high competition. Likewise, there are hundreds and thousands of digital marketing strategies that claim to supersede achievements and expectations.
So where do the digital marketing tools fit in the picture?
Well, everywhere.
From the content that we see on an advertisement to the picture, and the alignments to color schemes - everything is digital marketing. Thus if you have ever subscribed to a newsletter or bought a product because of an intimidating description, you have seen how efficient digital marketing establishes a market and sells products.
Here are some of the most useful and efficient digital marketing tools that can help boost your business and increase your chances of success. However, it all depends upon how you utilize these resources and how good of a marketing strategy you develop.
Also Read: 8 Best Business Ideas To Start With Little Money Now
The Most Efficient Digital Marketing Tools To Grow Your Business
These are the most efficient tools of digital marketing that you can utilize to boost your business's success.
The Importance Of Digital Marketing Tools
Title Generator
If you have been running a business of any sort, small or big, or working for one as a Digital Marketer, you must have;
- Run out of ideas to create content
- Run out of inspiration
Every content creator goes through the agony of coming up with attractive titles, and making sense at the same time - and I say so from experience. It is not very often that inspiration strikes and you go straight to developing amazing titles and content.
Title Generator enables you to create specialized titles for your specific keywords. What this digital marketing tool does is take your nouns and verbs, and provide you with relevant, pre-written titles that have the potential to boost your readership.
However, these titles may not be perfect and might need some tweaking. But hey! You have got at least something to start with.
Hostinger
Hostinger is an amazing digital marketing tool that helps you develop websites even if you are not tech-savvy. Now we all know how important is an online presence, and websites are one the best ways to hold an online presence.
Hostinger is a web hosting provider and the internet domain registrar. It is a fast and one of the most top-performing web hosts in the world. It provides customer support that allows you to reach help for any technical issue that you may face.
It is very user-friendly and one of the best digital marketing tools. You can create emails, create new domains and subdomains, as well as access your WordPress account.
This is an affordable tool and available for various subscription offers;
1 Month: $10.29 USD/month
12 Months: $2.40 USD/month
24 Months: $3.71 USD/month
48 Months: $2.40 USD/month
PickFu
Have you ever wanted to choose the best one from two designs or any content for that matter? Well, PickFu is a tool that helps you crowdsource hundreds of opinions. Simply put, it is one of the best ways to gather consumer feedback.
It helps you upload your work and gather votes on which one is the best. PickFu is an instant polling service that enables the users to target a specific audience to gain feedback into customer preferences.
For example, if you are not sure which service to train your employees for, you can create a poll and get to know what your target audience prefers. In simple words, it helps you better retain your customers through customized market research.
Thus, PickFu as a digital marketing tool helps you generate constructive feedback, leaving room for improvement.
Storyboard Website Blueprint
The Storybrand framework was first introduced by the best-selling author Donald Miller in his book Building a StoryBrand. It is a marketing messaging tool that enables businesses and organizations to send out clear messages using a seven-part process. It is aimed at leveraging the power of your copy.
The framework revolves around a story-driven approach to communication, thus placing the customer at the center of everything. It honors the struggles of the audience, thus empowering your products and services to be in line with their needs.
What this marketing tool does for your business is;
- Help you clarify your message to your target audience
- Guide your potential customer to success
- Drive customer engagement
However, it only works well when utilized and put to work to its true potential. Here are some tips to go about this marketing tool;
- Take your time and be as clear as possible
- Put yourself in the shoes of your customer
- Leverage your sales team and employ them to work towards the goal
- Set up feedback platforms
- Create awareness
This tool can help you develop better marketing strategies and work towards improved growth.
Headline Analyzer
Headline Analyzer is an amazing testing tool that helps you determine whether the title of your marketing content - be it blogs, social media posts, or videos - is capable of attracting traffic. All you have to do is simply write the Headline or Title that you intend on using, and it will give you a headline score as well as an SEO score.
This marketing tool will give you an indication as to what are the things that your title lacks, and what steps you should take to improve it. This analyzer enables you to;
- Improve your title
- Optimize it as per the focus keyword
- Tweak it to perfection
It is very helpful since it provides you with the exact specification as to where you lack. For example, it is very important to use powerful words and emotional words to attract your reader. For this, the headline analyzer will provide you with the percentage of power words or emotional words that you need to put in the title. It also gives you the word count and the character count, enabling you to use the right amount.
Keyword Tool
While developing content for your blog, website, or youtube channel - or any digital marketing platform for that matter - you need to know what people are searching for. More specifically, what your target audience is searching for.
The keyword tool provides you with helpful suggestions as to what keywords and related key phrases people search for on the internet. It can improve the type of content you create, whether in writing or video/audio form.
Not only this, but it also provides you with useful data such as the search volume of a specific keyword, the keyword in trend, the cost per click, and the competition. It also allows you to search for platform-specific keywords. All you have to do is start with a seed keyword - that is the most relevant to your main topic - and expand from there. You can go on to find the small, niche keywords and long-tail keywords.
For example, if you are looking for keyword suggestions related to exercises, all you have to do is type the word ‘exercises’ and it will provide you with an extensive data set.
This is one of the most important tools of digital marketing.
Keywords Everywhere
Another useful keyword tool that proves to be a fine addition to your digital marketing toolkit is Keywords Everywhere.
You can add the Keywords Everywhere extension to chrome and find lists on lists of keywords that you can also download into an excel file or a pdf file.
It shows you;
- The monthly search volume
- Cost Per Click
- Competition data of websites of multiple websites
- Trend data
All you have to do is add an extension and you are all set to go.
Hotjar
This amazing marketing tool allows you to visualize user behavior. It is a heat mapping tool that enables you to see and visualize what people are hovering over. Not only this, but Hotjar also enables you to see what they are clicking on.
Cool right?
With this data that hotjar provides, you can optimize the content on your website. For example, you can move your ‘Sign Up’ or the basic call to action button to a position where the viewer or the reader ‘expects’ it to be.
You can move across a user's journey - from the moment they land on your page to where they hover or move. From links clicked on or not, it gives you everything that you need to know about the user behavior.
Hotjar, when used efficiently in marketing strategy, helps bring high conversions for your website.
Rebrandly
Rebrandly works wonders with links. It helps you shorten all the unnecessarily lengthy links into shorter, more appealing links.
It is a link management platform that enables you to shorten, rebrand, and track URLs. Now if you are wondering what is a branded link - well, it is a shortened URL developed around a brand name or a related term that helps associate the company with the links, content, and information that you share online.
This also allows you to generate and save QR codes for your audience to scan and reach the shortened link.
Convert Kit
If you are looking to start your newsletter and build an email base through that, Convert Kit is the digital marketing tool for you. It allows you to create landing pages, email sign-up forms, as well as integration with other apps.
You can;
- Engage in fruitful email marketing
- Run automation
- Create automation funnels
- Send out broadcast messages
To use the Convert Kit, you can sign up for free, build up to a thousand subscribers and upgrade eventually as you need it. This tool provides you with an easy-to-navigate landing page builder with multiple templates that you can choose from.
Mention
When you build a brand or a business, you will need to keep track of who has mentioned your brand name where. The ‘mention’ tool tracks and monitors over 1 billion sources on the web - everything from press releases to review site forums and blogs.
The backend of your mentioned account looks almost similar to that of an email inbox.
It allows you to consolidate all the mentions of your brand and business in one location, thus providing you with ease of access.
CREATING TOOLS
Kamua
Kamua is a creating tool that lets you resize your videos into other formats for the various social media platforms that you use. Kamua not only resizes your videos but also focuses on the subject so that it only crops the main area of focus.
You have a portrait as well as a square shape option to choose from. It also enables you to focus on your area of interest if there is too much movement through the focal point setting.
You can create;
- Youtube shorts
- Tiktok video
- Instagram Reel
So if you have been wanting to put up a focused version of your favorite youtube video on your Instagram reel, this is the tool for you.
Loom
Loom is a tool that enables you to record and present at the same time. Your audience can see you while you present.
To be able to use this wonderful marketing tool, you can sign up for free which allows you to create up to 5 minutes per video.
GRAPHIC TOOLS
InPaint
If you have ever wanted to remove particular objects from a picture, InPaint is the tool for you. This tool is free to use and you don’t even have to install it. You can just get the picture on which you want to work, drag it, and drop it.
It allows you to zoom in closer to the object and work on it, thus providing more clarity and precision. You simply pick the relevant tool from the toolbar, mark it, highlight it, and erase the object.
You can pretty much remove anything from any picture.
Flaticon
Flaticon is a graphic tool that enables you to choose from several high-quality icons. You can use these on your website or even youtube thumbnails. All you have to do is simply enter a search term and voila! - you have so many icons to choose from.
Once you choose the flat icon, it also gives you options like resizing and how you want to save it.
Lord Icon
Lord icon is another icon website that you can use to get animated icons. What's more exciting is that you can customize the colors and turn them into a greater object to use. You can customize your icons to match the colors of your brand.
It also enables you to adjust the stroke, thus the thickness of the lines is up to you to fix as per your needs.
Remove. BG
This tool allows you to remove the background from a picture or pretty much any image. All you have to do is put up the image for which you want the background removed, and download it in high quality.
However, you will need to pay for it. Various subscription plans are starting from A$0.30 per image as well as payment plans that allow you to pay as you go.
Canva
Canva is an amazing tool that contains thousands of templates for anything you might need to design. From presentations to ebook covers, this tool has it all. It also helps you create;
- Business cards
- Infographic
- invitations
PRODUCTIVITY TOOLS
Taskade
This productivity tool enables you to organize your to-do's, workspaces, and projects. It is an easy-to-use app that helps you keep track of everything that you need to do. It also allows you to;
- Add due dates
- Comment
- Upload files
- Embed files
- Add timers
It is a to-do list on steroids. It also enables you to view your projects in different layouts such as a broad view or the kanban view. Not only this, but it also gives you a mind-map view. Taskade is your go-to tool for organizing your tasks.
Where it is free for the most part, you can upgrade to the unlimited-version plan for a small amount.
Hemingway Editor
One of the best digital marketing tools can be those which enable you to fix the content that you write. The Hemingway editor is similar to Grammarly, and it pin-points any and every readability issue that may be present in your content. The highlights generated by the tool indicate various things such as;
- Sentences that are too wordy
- Hard to read
- Usage of complicated words
- Usage of technical adverbs
- Usage of passive voice
You can use either the app or the desktop version. All it takes is a minimal one-time fee and you are all set to create amazing, easy, and readable content.
Goodbye Metrics
This tool, especially useful for YouTube creators, is a plugin for chrome developed by a popular youtube creator, who talks about minimalism and productivity.
This tool eliminates the metrics, the analytics, and the numbers that a youtube creator can see. Where this may sound strange as it is what youtube depends upon, however, it is to avoid the comparison syndrome to which many creators fall prey.
This comparison ultimately leads to a lack of motivation and willpower to remain consistent. You, as a creator, need to remember that you compete with yourself as a learner and no one else.
Thus, the Goodbye Metrics tool helps you disable all the metrics that you do not need or want to see.
Focus more on creating.
The Bottom Line
Well, these were some of the best digital marketing tools that you can use to boost your business. You can use these tools as divided by category or merge various tools that you need into your stack. A fine combination of any of these is bound to serve as the foundation for a strong digital marketing stack.
Try and find out all of these.
