Email marketing is one of the best ways to promote your products and services by connecting with potential clients or customers. Although it is the oldest form of communication, still, it is the most effective way to grow your business.
There are many methods and channels of communication with your audience, like social media platforms or live chats. However, Email marketing is still on the top of the marking channels list with over 4 billion users. It is the best way to attract your customers and engage with them.
You can use Email marketing to inform your potential customers about your company updates or promotions of sales and deals through newsletters. It can help you make your customers aware of your latest updates or sales.
It plays a key role in your marketing strategy and plays a vital role in lead generation, building relationships with new customers, and engaging with your old customers.
In this technological era, Email marketing has gained importance as a popular marketing tool that helps you extend your business with little effort.
Why is Email Marketing Important For Your Business?
Many people think that Email marketing is an outdated method, but only marketers know how important it is for their business. It is the most effective way to connect with leads and convert them into customers.
Creating a strong email marketing strategy helps you increase your sales and connect with your target audience.
Here are the reasons why Email marketing is important for your business:
- Stay Connected With Your Audience:
As a marketer, it is always important to stay connected with your customers. Email marketing has the ability to keep you in touch with your customers. It also helps you build strong relationships with your customers. Many businesses rely on email marketing to engage their customers and get new ones.
- Build Your Brand Awareness:
Building your brand awareness is the most important factor you will need to rely on to extend your business. It is an intangible quality that helps you drive customers to choose your products and services over your competitors. Brand awareness comes from attracting the attention of people, and you can easily attract their attention through newsletters.
- It Is Measurable:
There are various email marking tools with the help of which you can track what happens when you sent an email campaign. For example, you can track delivery rates, subscribe rates, unsubscribe rates, open rates, bounce rates, and much more.
- It Is Pocket Friendly:
One of the best qualities of email marketing is that you can reach a large number of customers for fewer pennies. With the help of various email marketing services, you can grow your business with little money.
- Gather Feedbacks From Your Customers:
Every business owner wants to know what their customer thinks about their services or products. You need to get feedback from your customers to improve your services. With the help of email marketing, it becomes easy for you to get feedback from your customers about their experience with your services.
What Are The Best Free Email Marketing Tools?
With Email marketing tools, you can design and send professional emails to your customers. You can also target the right audience at right time.
Choosing the right email marketing tool plays a key role in your marketing campaign.
Here are the best free Email Marketing tools you can count on:
Number One: Sender
The Sender is an effective and free marketing tool that helps you grow your business. It provides useful features that enable you to take your marketing strategies to the next level. The sender has various pre-built newsletter templates but you can also create your own newsletter. With this tool, you can also create signup forms and pop-ups.
The best part about this tool is that it has an analytics feature that helps you to track who opened your emails and clicked on them.
Number Two: HubSpot
HubSpot is known for its marketing automation platform. Recently HubSpot launched a free email marketing tool that helps you to support your business. With the help of the HubSpot Email marketing tool (which is free of cost), you can promote your marketing campaign. It is easy to use with ready-made templates.
The forever-free plan of HubSpot allows you to send over 2,000 emails per month. Once your business grows, you can purchase one of the paid tools and unlock more features.
Number Three: Sendinblue
Sendinblue is one of the best email marketing tools for small and medium-sized businesses. It has both free and paid plans with both email marketing tools and some additional features. It has over 70 design templates that enable you to create attractive newsletters. You can create your own newsletter using the drag and drop feature.
With Sendinblue you can easily manage your mailing lists and also import or export contacts.
Number Four: Mailchimp
Mailchimp is one of the most popular tools and you have probably heard of that. Its free plan provides basic email marketing features like email creation and scheduling. With Mailchimp free plan, you can send 12,000 emails per month and up to 2,000 subscribers. You don’t get all of the MailChimp features but if you need better features, you can upgrade to the paid plan.
One of the best things about Mailchimp is that it has an automation feature on every plan, including the free one. Automation feature is usually a paid feature on most email marketing tools.
Number Five: MailerLite
MailerLite is a simple yet powerful tool that helps you to grow your small business. It offers a limited free plan, which is best for those who have fewer than 1,000 subscribers and want limited features. You can get access to many helpful features with the free version. A/B testing feature is also available in its free version.
The paid plans of MailerLite allow you to send unlimited emails. With MailerLite you can make your customer feel like you are directly speaking to them.
The Bottom Line:
Email Marketing tools help you to boost your business with limited resources. However, you need to choose the right email marketing tool for yourself.
Also, Read 8 essential ways to increase website traffic Now!
